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Pay Per Click Marketing (PPC)

Pay-per-click (PPC) is the fastest and easiest way to get traffic/customers to your website - making it the most prefered way to advertise small & medium businesses. If you'd like to bring more sales to your business and only pay for customers that go to your website, then PPC is the marketing chanel for you. Just like the name suggests, you only pay for the customers that click and come to your site.

PPC is beloved by almost all industries and companies, which is the reason why Google is so successful/rich in the first place. The great thing about pay-per-click advertising is that it lets you target exactly the people that you want to have come to your site. You bid on exactly the keywords that your potential customers use to come to your site. You can also geo-traget your search results, which means that only people in your specific business location can see the ads.

ppc results

As you can see above, a search for "Flowers in Seattle" brings up a list of search results, but the ones highlighted above are the PPC ads and companies bidding for that particular keyword or phrase.

While Pay-Per-Click advertising is pretty easy to setup, it takes a true professional to choose the right keywords, write creative ads and create a successful campaign.

 

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